Imagine losing all your followers because a once-popular platform, like Myspace, becomes a wasteland after being bought by a media tycoon nobody likes.

Same with Facebook. It was once a big deal. It allowed us to interact in college in new ways, like ‘poking’ each other —that was weird. It all seemed like innocent fun until we discovered that the world’s largest data mining operation had hired the company Cambridge Analytica to brainwash us with fake news. Even in our social bubbles, we subjected ourselves to trolling and brainwashing in an endless, exhausting scroll. When I renovated my studio, I went back to Facebook for its marketplace. What they now call Meta, has become as shady as Craigslist.

As I write this, Twitter, now X, is on a downward trend and will end up like Myspace. Elon Musk’s big ego has produced the worst rebrand in history. It’s still there, but I never use it because we only see ‘suggested’ content selected by AI, not by our friends. Soon, the social media overlords will fall in love with a new business model where AI bots interact with other bots; humans won’t be needed.

But then there is still Instagram. However, I need help with stories, live posts, and remixes. Snapchat, TikTok (soon only accessible with VPN), etc. We’re doomed, the next ‘now’ is calling it by its real name: Big Brother. Yet, we all know it: we’ve become dependent on these platforms. Social media is built to be addictive, making us scroll for hours through bottomless meme-mosas. Its integration into society has made staying in touch with each other indispensable.

How do we get our voices back?
Since these platforms only benefit their shareholders, how do we reclaim the traffic we generate for them and bring it back to us—our websites, our content, and our blogs? A personal website gives you complete control and ownership of your work. Zuckerberg, Musk, or AI won’t own it. Over time, your blog posts could turn into a book. When aliens dig up our remains in a thousand years, they might find that book.

What could you write about?
Create something enjoyable (personal stories, anecdotes, something you overheard, or a review of a great show) or useful (a tutorial, step-by-step guide, tips, techniques, trends you’ve noticed, showcasing your favorite works or books). Writing about how you overcame challenges might make others feel supported and establish you as an expert. You can interview and introduce your friends and idols, which is a great way to become friends with your idols, too.

How to we direct traffic to your blog?
This keeps changing. Instagram prohibits links (go figure, the overlords know we are planning a revolution of sorts). The workaround has been Linktree in the bio. LinkedIn lets you post links to a WordPress blog, at least; FB does, too. So, tease your audience and then direct them to you. Have a mailing list. MailChimp is free for up to only 500 subscribers, and their paid plans are, unfortunately, expensive. Build your own mailing list: work, but one more reader, each one, is a smile on my face.

What are you waiting for?
Procrastinators unite —tomorrow. I covered you in the next chapter with some techniques that helped me.