Cool Type & Extreme Type by Spencer Drate

A Times-less showcase of cutting-edge work from 44 leading type designers. The flourishing of small type foundries has created a newfound interest in how contemporary typefaces can be used in actual designs. Cool Type shows how it’s done through the provocative work of some of today’s best type designers.– contains innovative designs from Chip Kidd, Fred Woodward, Bruce Mau, Why Not Associates and 40 other modern type artists– features a foreword from Carlos Segura and an afterword from Rick Valicenti, designers who have helped set the pace for modern American typography– includes bios, designs that show typefaces in action, and information on how the typeface in each piece was created or manipulated– complete with a directory of where to buy the featured typefaces
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At last, the remarkable transformation of the alphabet receives the recognition it deserves. With the global rise of independent type foundries, fonts have become more accessible and diverse than ever before, empowering designers everywhere to make bold, distinctive statements through typography.

The book presents the work of more than 40 of the world’s most innovative type designers and font houses, many showcasing alphabets that had never before appeared in print. Beyond displaying the letterforms themselves, it also explores how these fonts are applied in dynamic design contexts that extend far beyond the ABCs. Insightful commentary reveals the creative thinking and experimental processes behind each design.
published by Spencer Drate
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