The new store is open. 618 east 9th street —an easy one— right next door. Same cool LES block, weirdo Tompkins Square crowd, community garden A‑teamers, and all the vernacular of LOISAIDA.
Featuring books by Ian Lynam from Tokyo’s wordshape, JoeB’s latest label Househeadz, and tons of shirts, hoodies, and stickers by BoyzandGirls.


Sylvia Cheng, Yee Coughlin, Oyku Derin Ersoy, Andie Gratereaux, Kate Hamilton, Chloe Jimin Lee, Nayeon Lee, Ewa Miano, Deeksha Reddy, Brooks Reid, Katerina Smith, Yingxue Tang, Lilian Tjioe, Zunyi Wang 


Process & Production


Pratt Institute Brooklyn

Bulletin Description

This course introduces students to the production process of print-based media. Through a number of weekly short assignments students will explore and apply a variety of both analog and digital processes and presentation techniques. These assignments will function as an introduction to a range of design tools using both traditional and emerging technologies. Students will be tasked to determine, step-by-step, how best to execute and present a design solution. In addition to professional standards in publication software, focus will be on demonstration the potential of combining different tools and techniques into the designer’s workflows. 


Julia Brazil, Jing Ca, Yves Chou, Sophia Federico, Mairi Ferguson, Lexin Li, Tianyi Lu, Ruoyu Qi, Orion Smith Anderson, Kacy So, Minkyung Son, Claire Whiting, Toni Yang, Nathan Yoshioka, Ruishi Zhou

Shannon Bibb, Xiaotong Chen, Frances Del Rosario, Jeeyoon Kim, Charisma Lee, Lauren Lee, Mari Lee, Suji Lee , Ming Ho Lin, Qing Lin, Mizu Matsuura, Claire Moon, Minyi Tan, Shiqi Zhang, Jinhui Zhu

3‑Week Intensive | 3 Credits

This course provides an overview of topics and issues central to the Strategic Design and Management program, emphasizing the relationships between design, experience, and social and economic change. An intensive three-week course, it exposes students to the enormous variety of ways design functions in business contexts and helps them understand the roles designers play in creative industries through critical readings and discussions, case studies, guest lectures, field trips, and collaborative, practice-based projects. By means of research, prototyping, experimentation, self-reflection, and decision-making activities, students become resourceful practitioners and creative entrepreneurs. The intensive nature of the class results in a steep learning curve; the students’ diverse nationalities and backgrounds promote new perspectives; and the immersion in the classroom and the city fosters new friendships and experiences.

Guest Speakers:
– Anthony Wallace, Conversion Optimization
– Brizan Versteeg, Creative Designer and Product Developer
– Pete Gipson, Producer
– Ana Cuevas, Fashion Brand Manager
– Jamie Mustard, Iconist & Creative Director


class trips included: c
– Printed Matter at the St. Marks Swiss Institute
– Lubalin Center at the Cooper Union & Type Director’s Club exhibition
– MoRUS (Museum of Reclaimed Urban Spaces) and, Community Gardens of the Lower East Side, & my studio
– We are CMYK agency in DUMBO
– Poster House
– Center of Book Arts

the students:

work on the walls:

2022 Vernacular Typography photos that I posted on Instagram with the hashtags #vernaculartypography #nyctypographysafari #parsonstypesafari #vernaculartypographysafari #typesafari #typography #typographicsnyc #nyctypography #anselmdastner #vernacularphotography

It’s fascinating to see the vernacular of a neighborhood through its marks of ordinary everyday objects that tell an authentic story, and some are just plain beautiful.

in-class: everyone: explain one of these and how it’s different

slideshare-logo.jpg  Slideshare
(not a portfolio site, but you can upload slides and use them as portfolio pieces in LinkedIn)
logo-pic3.png  Pixiv: (illustrators)
file.jpg  ArtStation (illustrators)
d88t3jg-0cf69e15-bb74-4433-9fcb-09afeb07d67c.png  Deviant Art (illustrators)
Screen Shot 2021-01-21 at 12.45.35 PM.png  Github (git) (coders)
stack.png  Stackoverflow (stack) (coders)
1tb0rI8L_400x400.jpg  Working-not-Working

They arrived!
I got my t‑shirt printing done at This is the second time I have ordered from them, and the quality and price are awesome.

The shirt is inspired by Rolando Politi’s Winter Flowers (the art of recycled sculptured flowers along the front side of La Plaza). This is a new shirt for the 2021 season. This is a cooperation with Juriel Furukawa, who made the design of flower shapes. The color is a deep purple described as “Blackberry,” and these “day glow” colors are pink and electric green. They do look great on you!

All proceeds are donated to the new solar pavilion at La Plaza. Please let me know if you like to pick up a shirt at the garden

and for sale in my shop:

We recently opened a pop-up store on the Lower East Side at 616 East 9th st in New York City.

BOYZandGirls is a gender-fluid street-style fashion brand based in the Lower East Side, #nyc. You can find us at, and on Instagram @boyzandgirlsdesign

BOYZandGIRLS Is a Gender-Fluid Fashion Brand inspired by the everyday Casual Street Style of The very Art-Based Lower East Side

Go to:

BOYZandGIRLS Es una Linea de Ropa Casual y A la misma vez Callejero” Que te permite ser tu mismo sin ninguna restrinccion de genero. Inspirado en En El Barrio Mas artistico y Cultural de Manhattan.

Visitanos a:

BOYZandGirls ist eine street-style Kleidermarke die gender-fluid ist, also kein Grenzen an Komfort oder Konventionen setzt. Unsere styles basieren auf der Kunst und der Stimmung der Lower East Side in New York City. Falls Ihr dort seid, kommt bitte einfach mal vorbei zu unserem Laden, 616 east 9th street, NYC.

Link :

BOYZandGIRLS is a gender-fluid fashion brand inspired by the casual street style of New York City.

The original idea of BOYZandGIRLS was born 25 years ago during the height of New York City’s club culture. Our first promotional projects included artwork for the Limelight, the Tunnel, Twilo, and MTV.

A group of boys and girls started an office in a 1‑bedroom apartment in Loisaida, Lower East Side making a living out of design, art, and entertainment, promoting parties and events for clubs and concert venues taking over New York City, Los Angeles, Tokyo, Berlin —and shortly we became world-wide. BOYZandGIRLS co-created Flyer magazine, a printed monthly club guide with a circulation of 100.000 copies, conveniently pocket-sized and filled with concise information. The magazine took a look at life in and out of New York’s thriving club culture.

Today, 25 years later, BOYZandGIRLS is reborn into an official fashion brand supporting a gender-fluid, anarchistic, art-based lifestyle. From the beginning, BOYZandGIRLS embraced diversion, cultural acceptance, and tolerance, making the brand a statement to any generation before and after.

Our pop-up shop is currently being displayed at the 616 East 9th Street art gallery. We host an open studio called “Factory Friday” from 5–9 pm every Friday. Check out our website at and follow us on

congrats to the Pratt Portfolio students of 2022! Caroline Reedy, Gaeun Jeong, AnnaJu, Sara Zimmerman-Stern, Lisette Andrade, Yi Han C. see you at Graduation! Associate Degrees Pratt Institute. ‘Honored to facilitate you as your teach.

Cameron M. Aime, Nicholas Chong, Jamie Edwards, Reina Faust, Daniel R. Herrera, Wendy Li, Mofana L. Morojele, Kimberley Sampson, Scott J. Stegman, Angel M. Yeldell

Guest Tyler Askew

Guest Genevieve Williams:

Link to the entire collection on dropbox

Set One: Early Flyers


contains 10 early flyers, the Gigagirl and Überheld story, and 3 digital fonts that were used to make the flyers (dropbox link)

Set Two: BoyzandGirls


contains 10 early flyers, the Gigagirl and Überheld story, and 3 digital fonts that were used to make the flyers (dropbox link)

Set Three: New York Street


contains set of posters (dropbox link)

Set 4: Drum&Bass


contains 10 DrumNBass Flyers, and a set of vector icons that we used to make the flyers (dropbox link)

Set 5: Flyer Magazine


contains all Flyer covers and a poster, could include 10 flyers as well (dropbox link)

Set 6: Grand Street Years


contains 10 Flyers, Posters and t‑shirt designs (dropbox link)

Set 7: Japansikun


contains vector illustrations of Tokyo, 10 JapAnsikun Flyers, and a set Japna inspired typefaces (dropbox link)

Set 8: TypeThursday Typography


contains 10 typography posters and many typefaces (drop box)

Set 9: the Next Chapter


The re-birth of BoyzandGirls, will contain t‑shirt designs, more to come (dropbox link)

Chapter One — Early Flyers

Chapter one is about the beginnings: Studying at the School of Visual Arts in Manhattan and looking for a part-time job, even applying as a bartender at the notorious Limelight club, a clear pathway to heroin addiction. Instead, I started to design flyers for the clubs and raves. Promoters are often unreliable, and getting paid wasn’t always easy. The best chance would be at 4 am when the party was over, and the ticket money wasn’t spent yet.In the NFT, I wanted to include the digital font files for “Kitchen,” a font called “Milk-in-Space” —enough said— and the original BoyzandGirls font that was used to design many of the flyers.

There is also a short illustrated story of GigaGirl and Überheld (a promotional piece I dropped off to Manhattan agencies by roller skates at the time).

oh, and a flyer for the launch of UnderCover music in NYC and Scotto’s (Nasa raves) ‘Era’ party flyers.
(dropbox link)

click through some of the flyers and typefaces from Chapter1:

Chapter Two — BoyzandGirls

As we designed Flyers for the nightclubs in New York City, many promoters and club owners regularly came over to my apartment. As they walked in they would say: “What’s up Boys and Girls?”, which became my company’s name. In the NFT I would also include the digital font files for a font called “ballistic bump” and “Futurisms-FullofFlava”.
I had recently visited my dad working in Japan and slurged on the aesthetics of manga and Gundam. (dropbox link)

Chapter Three — NY Street Grand Street

Around the year 2000I collaborated with a Munich-based company called Cream01. We were both fascinated with NY’s street art scene and I documented the artwork along the doorson the Bowery, and the tags and posters in the Lower East Side. We were also known to throw large parties on our Manhattan roof.
(dropbox link)

click on the three posters to enlarge in the lightbox:

Chapter Four — Drum&Bass flyers

Flyers for Jungel Nation and Konkrete Jungle.

Monday nights were the Konkrete Jungle night, and Mac would call me during the party to let me know the confirmed DJs for the next week, which I would enter into the flyer design and run over the Kinkos hoping that the Xerox copier was available. Then I would print and cut the flyers and drop them off with Mac at the door of Coney Island high on St.Marks Street, Manhattan, so that he could give them out before the night’s end.
(dropbox link)

Chapter Five — Flyer Magazine

Flyer magazine was a portable club guide that we published monthly in New York. It originated in Germany, where the rise of techno and house music created a demand for updates about artists, venues, and styles.

At the time, many of my friends were DJing, working at or owning record labels, or organizing club- and rave parties. I designed countless Flyers for club promoters under the name BoyzandGirls and hosting the magazine in my office (aka apartment) was a natural progression. After expanding the concept to New York, we build teams in San Francisco, Tokyo, and LA.

We went out to countless clubs, concerts, and parties every night and wrote about it in the listings section. Approaching the monthly deadline, we often worked through the night. After one editor passed out from exhaustion in our smoke-filled, un-airconditioned room, we decided it was time to look for an office.

At first, we shared a large space on Canal Street in New York’s downtown Chinatown.
(dropbox link)

Chapter Six — Grand Street Years

We shared an office on Grand street with the music label Touch of Class, the fashion label Surface to Air, promoter Cliff Cho’s Direct Drive, and Taeko Baba of the New York-Tokyo anime festival. It was a chaotic, yet productive time. the NFT will include 10 flyers from that time and possibly some vector t‑shirt designs.
(dropbox link)

Chapter Seven — Japansikun

We had moved back and forth to Japan, sometimes for months or a year (eventually, we decided that NYC was still our first choice). During these phases, I was influenced by Japanese graphics and typography, which is reflected in these flyers:
(dropbox link)

Chapter Eight — TypeThursday vernacular typography

After returning to New York I joined a Typography Meet-up and produced a series of posters fro typefaces I designed. I will have have 10 posters in the NFT with some of the digital font files.
(drop box)

Chapter Nine — The Next Chapter on East 9th street

coming soon, this chapter is in the writing and the current phase of BoyzandGirls, which includes a storefront on 616 East 9th street on the Lower East Side.

2022 Vernacular Typography photos that I posted on Instagram with the hashtags #vernaculartypography #nyctypographysafari #parsonstypesafari #vernaculartypographysafari #typesafari #typography #typographicsnyc #nyctypography #anselmdastner #vernacularphotography

It’s fascinating to see the vernacular of a neighborhood through its marks of ordinary everyday objects that tell an authentic story, and some are just plain beautiful.