my holiday greeting which opened RCRDSHP’s holiday greeting for 2022.

2021 Typography photos that I posted on Instagram with the hashtags #vernaculartypography #nyctypographysafari #parsonstypesafari #vernaculartypographysafari #typesafari #typography #typographicsnyc #nyctypography #anselmdastner #vernacularphotography

It’s fascinating to see the vernacular of a neighborhood through its marks of ordinary everyday objects that tell an authentic story, and some are just plain beautiful.

Monique Bingham was performing as part of a Lisa Moody tribute at le Bains, a club on top of the Standart hotel in NYC.

client

Monique Bingham, Bigga Music

tasks

screenprinted t‑shirts


a prototype for a book about interesting typography around New York

those photos are pulled from here:

A wonderful event coming up at the Garden:

Link to the event’s ticket page

Fundraiser campaign

link to LaPlaza’s info page

client

LaPlaza Cultural Community Garden

tasks

social media material and posters for the event


I build the website for my favorite community garden:

http://laplazacultural.com/

It’s a custom WordPress wp-rig theme built from scratch. The only reason it might load a while is the tons of pictures on the bottom photo gallery.

client

LaPlaza Cultural Community Garden, me, in co-operation with Juriel Furukawa

tasks

t‑shirt design, website design, WordPress custom theme using wp-rig, custom typography, minified CSS, component functions, lazy loading galleries

and a series of shirts, which will be soon available on the website for sale.

and here you can see some screenshots from the website

Of course, I ended up designing a custom typeface to it, inspired a little by the movie Amarcord. Juriel Furukawa suggested the style and I thought it fits the characters of this garden if you know the movie:

and, hooray, the shop is live:

Learn the fundamentals of graphic design in this design studio. Graphic design is all around you — on subway posters, websites, T‑shirts, candy wrappers. It is the medium in which words and images combine to communicate messages effectively. In this class, students focus on learning analog and digital creative problem-solving techniques and the basics of graphic form and expressive typography. Assignments will offer students the opportunity for maximum creative input while challenging each individual to be innovative thinkers and successful problem solvers. All assignments are framed within the graphic design methodology of research, concept development, critique, analog and digital production methods, professional output, and presentation.

session 1

topics: introductions, moodboards, where to find inspiration

session 2

topics: posters & history, fileformats, RGB vs CMYK, bitmaps vs vector, computer shortcuts

session 3

topics: How posters work, Portfolio event Parsons

session 4

topics: library info session. how to critique

session 5

topics: Typography intro, homage vs plagiarism

session 6

topics: monograms, history of typography, the purple cow, writing workshop

session 7

topics: Learning Center session, collages

session 8

guest: Nikita Prokhorov

session 9

topics: guest: Kimberley Sampson, Designed to Create

session 10

topics: prepare all work for presentation

presentation


Student Work

the assignments:
Project 1: Me Poster (Self Portrait without a Face)
Starting with mood boards to introduce your personality, define a project that will serve as a self-portrait, revealing or concealing identity, without using a literal face. It can contain shapes of a face, just not a selfie.

Project 2: Monogram, Large Type Poster
Using a grid of checker-board squares (either 3 or 4 rows up and/or down) play with letters shapes & counter shapes. Sign the work with a monogram of your initials. This poster can be b/w or colorized in one or two colors, but the main focus should be the interplay of negative shapes.

Project 3: Valley of the Cute (and/or Evil) character design
Create a cute character, using illustrator vectors. It can later be turned into a silk-screened t‑shirt or fabric. If you have time, also design its arch-enemy antagonist and create a world and story around it.

Project 4: Artist Statement and “about” text in any application or cover letter
We always need a paragraph, or 2 or 3 to describe our work. This will be useful for your Linkedin, Tumbler about, resume, cover letter, etc. We will discuss several warm-ups and techniques.

Project 5: Animated GIF to post on social media platforms
to post on social media platforms. Choose a topic that reflects current world events, social issues, and personal experiences and interests as a springboard for your design inspiration. For example, you might choose issues of diversity and inclusion and how we can educate ourselves to contribute as informed participants of society.

we also worked on a collage and took pictures of typography around the neighborhood.

Alexandra Jefferson

My name is Alexandra Jefferson, I live in New Jersey, where I was born and raised, and as I am writing this I am 16 years old. For this graphic design course, I created a “Me” poster titled The World In Colors. It is named this way because it represents the “colorful” and bubbly personality my friends and family say I have. In my poster, I present this idea as the world around me is held in ominous black and white tones, and, in contrast, the world I see through my sunglasses is bright and colorful. I do this so my poster can show a good contrast of the idea that others see the world differently than me. I also do this so that others can see the point I am trying to get across very clearly.

I hope to one day show my designs to a big audience and be recognized as an artist at renowned organizations. I also hope to go to school in New York for either fashion or graphic design and jump-start my career in design. 

Sabrina Leber

Anton Maunier

Aivery Jade Pena

Music: vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Music consistently plays in my ears, my mind; it surrounds me. The slightest sound can turn into a melodic masterpiece. By artists and musicians embedding emotion through their songs or pieces, it leaves the listeners to interpret how they feel when listening to it. Music alters or amplifies people’s moods. And how they exert that feeling while listening to music is remarkable. 

I am Aivery Jade Pena, a 16-year old based in Jersey City. This piece describes the fluid motions of what goes on in my head while listening to music, how it creates a domino effect leading me to make art that I enjoy. My mind wanders a lot which can be very distracting. Everything spurring out of my headphones is what manifests into my imagination. The background results from indescribable feelings compared to how the outside world makes me feel. Music and my headphones let it run wild, inspired by tempo, beats, harmonies, etc., enhancing how I feel. 

Zara Raza

Hi, My name is Zara Raza. I live in Queens, New York and I am 16 years old. I am an artist who enjoys all mediums of art, but is mainly experienced in traditional mediums such as sketching and painting. This Graphic Design course taught me new ways to draw and utilize technology to make meaningful art. The poster I created showcases elements of my culture and demonstrates my spontaneous personality. The repetition of the henna patterns with different colors and in different directions depicts a visual map of my creative mind. I’m someone who always develops new ideas and finds ways to express them. After this course, I want to learn more about digital art and gain valuable skills in that area to bring my traditional pieces to life. 

Gerard Renodo

The art I create all has 1 thing in common. They are all inspired by the rabbit holes I go down. Now the rabbit holes I go down aren’t exactly planned, and nothing, in particular, will get my mind going, but every once in a while I might see an image, a sign, a concept, or even another piece of art and my mind will start. I leap from a connected idea to another in rapid succession. But the beauty of the rabbit hole is that it takes you as far as you want, you could end it early after 2 connected thoughts, or spend an entire day navigating the ideas around the inspiration. And wherever my mind ends, is where the pencil starts.

Lulu Romer

Hello, my name is Lulu Romer. I was born in New Jersey but grew up in Beacon, NY. I am an artist interested in many different art media- photography, painting, music, pottery, etc. For my Graphic design class, I created a poster called Crazy Sun. It represents my personality and the things that I love, including movies with friends, represented by the Studio Ghibli stars, or the sun, representing my crazy mind. I hope one day to create art that means something to everyone and help other people create art that means something to them personally. I hope to be an art therapist or something along with that one day.

Tara Sugavanam

My name is Tara Sugavanam. I’m 17, and I live in San Diego, California. I enjoy creating and learning about different forms of media: film, photography, and graphic design, for example. My “Me Poster” is set in space because I feel like that represents my personality; my friends and I always talk about how outer space fascinates us. Sometimes it feels like my mind is in space, thinking about something else. My first name means “star” in my parent’s language, also represented in my monogram. I hope that I can have a career where I can express myself creatively in the future.

Michal Sobkowiak is a pianist from Poland living, performing, and teaching in Tokyo, Japan.

He is famous for playing Chopin, which is also one of my favorite composers.

I met him after I had a Pecha Kucha presentation at Cafe Deluxe in Roppongi, Tokyo.

He became a great client, and I have done numerous flyers for his performances. The latest project is the Japan Jazz Pop Piano Competition (JJPP). I enjoy these design jobs because they need to be both outrageous and informative. In Japan, flyers always need to have a map with detailed directions. They usually contain a lot of information about what to expect at the event, biographies, and sponsors.

I remember one night I held a good-bye party at the house in Sasazuka, Tokyo. He arrived late and as always with a hand full of exciting friends. The house has a grand piano. Ida wanted to sleep, so he opened the grand piano’s lid and played only the strings. It was truly unique, but Ida woke up anyway.

logo for the Japan Jazz & Pop Piano competition (JJPP)

client

Michal Sobkoviak, pianist

jobs

print posters, flyers, programs, website design

STUDIO SHOW

Sunday, Nov. 14th2021 3–9 PM
64 Allen St. (& Grand) studio 4

A brief one, but the history explains a lot about what we understand as a poster instead of a Public Service Announcement. If you are around NYC, you should check out the new Poster Museum in Chelsea.

If you know where the poster design came from, it might be better to predict which direction it’s going.

Why?

This is Stefan Sagmeister’s poster for the AIGA awards in 1999. He set out to captured the audience’s attention by having his assistant scratch the text into his skin. Stefan and his former studio partner Jessika Walsch love to get a lot of media attention. They call it by the shock value of breaking tabus, which they do, mostly, humorously or artistically. Mostly…

How did it come to that?

+ posters need to grab your attention fast.

Movable type

This poster from 1911 for the opera house in Frankfurt is still printed with wood or metal blocks. You can see how the letters are slightly shifting. The print shops had several typeface styles and sizes in a specimen book that the client could choose from. I believe that the printers regarded themselves as a service, more than a designer or artist at the time. Quite a few of these letters are still in the “Fraktur Schrift”, which was more common in Germany and reminiscent of the handwritten, clerical manuscripts. Some shapes are hard to read for us today. There are several “s”, one that looks almost like an f. And the german ‘ß’ (sharp s).
So many more exciting details are hidden in this print:
– the printer specified that additional prints are not allowed.
– There are so many dingbats and decorative borders used – All actresses have pronouns of Miss and Misses
– It starts at “half eight o’clock” (7.30 pm) and ends 10 1/4 (10.15)
– Frau Doenges is “Unpäßlich,” indisposed (subcontext: she had her period), and Herr Hutt was sick. So this poster must have been printed within days of the show.

Lithography and Paris

With the invention of lithography in 1798, it became possible to mass-produce poster prints. Before that, posters used large wood or metal letters. With Lithography, they could incorporate artistic techniques.
the picture on the right:|
Jules Chéret’s “3 stone lithographic process” made it possible to allow artists to archive every color, usually by registering red, yellow, and blue. He made over 1000 posters, mostly centered around pretty girls.
Around the beginning of the 19th century, Paris was the trendiest city in the world. The posters on the avenues became the stage of advertising new products, shows, promote various political parties. it was the “Belle Epoque.”
Alphonse Mucha, a Czech working in Paris, used styles of the Arts and Crafts movement and Byzantine art and created an art movement popular up to the 1st world war.
My clients would probably want their product featured a little more prominently than this girl selling bikes. In the middle: Spaces were often left open, and the picture of each factory was later printed in a different print run. And he made the singer “Gismonda” famous, I think she was his first client, and he used two sheets of paper to create the large vertical sizes:

Toulouse Lautrec

The advances in the quality of lithographic prints allowed for a much greater artistic expression. Fine artists became famous poster artists like Seurat, and Toulouse Lautrec, who I wish would have had more than the short 37 years he lived to create more posters (Chéret lived to a remarkable 97 years). Chéret’s style aimed to please, whereas Toulouse Lautrec’s style was criticized as “ugly,” “repelling,” and uncomfortable because they use caricatures. With the opening poster for the “Moulin Rouge,” he used posters in new ways and reached audiences that fine art could not have.

Distinctive national styles also became apparent – Dutch posters were marked by restraint and orderliness; Italian posters by their drama and grand scale; German posters for their directness and medieval influence.

Propaganda

was the main role of the posters during the first and second world wars. Besides recruiting soldiers, they meant to provoke outrage at enemy atrocities. After the wars, Art Nouveau’s organic inspiration became irrelevant in an increasingly industrialized society.

During the second world war, posters started to share the spotlight with radio and print. Photo offset printing techniques allowed the use of photographic images.

Both Mucha and Cheret abandoned poster art and became fine artists. In this void, Leonetto Cappiello arrived in Paris and created advertising that was funny and bizarre. The German Plakatstil used Art Nouveau elements much more sparingly, less decorative, and more geometric and abstract.

Art Deco to Art Nouveau

A.M.Cassandre’s Posters are icons of the Art Deco style and demonstrate the admiration of machines in the Industrial Age.

In this machine age style, power and speed became the primary themes. Cassadre’s travel posters are icons of the industrial, streamlined age, and he popularized airbrush techniques that lent a machine-like surface to his images

International Style

 

The Swiss-style or international style was made famous by talented swiss designers, but it became a movement when it emerged in Russia, Germany, and the Netherlands in the 1920s. It’s the antithesis to the playful and dream-like art nouveau with a keen eye for detail, precision, a technical, logical system. It emerged from the modernist and constructivist ideals as a pursue of simplicity and beauty for the purpose in itself that “form follows function.”

They were thinking about “Usability” long before that became a buzzword. A love for strong geometric shapes, white space, grid systems, organization. Minimal design is about removing the unnecessary and emphasizing the necessary. One of the strongest characteristics of the Swiss-style typography is the use of sans-serif typefaces such as Akzidenz Grotesk and Neue Haas Grotesk (a.k.a Helvetica).

links:

Graphis International – Wim Crouwel interview Graphis Diagrams 1 Waldi by Otl Aicher otl aicher visual communication – munich olympics – münchen olympia 1972 graphis Posters 86 International Typographic Style 7 Publicity and Graphic Design in the Chemical Industry / Chemie Werbung Und Grafik Famous Swiss-style typefaces are : Helvetica, Univers, Akzidentz Grotesque, Avenir, Famous Swiss designers are Jan Tschichold, Müller-Brockmann.

 

New York in the ’60s

The pendulum had to swing back: Psychodelic (you can see them having coffee in the coffee), humorous, heavily relying on illustration, Pushpin Studios was Cooper Union graduates Milton GlaserSeymour ChwastReynold Ruffins, and Edward Sorel. btw Chwast married Paula Scher, Milton worked with Louise Fili, So, this group really hung out with some cool crowd.

If you have a chance go and visit the Herb Lubalin Center at the Cooper Union (free with appointment). It’s eye-opening how He and Alan Peckolick and editor Ralph Ginzberg tried to break conventions and tabus of the 60s and into the 70s.

Post Modernism

How would the kids of the hippie generation revolt against the establishment? With Punk. They wanted to ridicule ideas of anything political in a neo-dadaist approach. If the parents hated the military, punks would wear combat boots and steel Mercedes stars from the cars.
Before that, though, Kurt Weingart, a student of Erik Ruder in Basel, experimented with the screens of photostats, weird grids, and type.

fyi, NY’ers: very cool Punk poster art exhibition at the MAD

Rave

The event of desktop publishing changed the tools. It made layouts possible such as Rudy VanderLans’ Emigré magazine, and Neville Brody and Jon Wozencroft’ Fuse typefaces, and also David Carson’s Raygun magazine,
And everyone can make layouts. Ian Anderson and Nick Phillips of The Designer’s Republic said in an interview that they had no formal design training. They were influenced by Japanese anime and wanted to subvert the corporate look.

Tomorrow

This brief overview had to omit many influences and personalities. And it is written from the materials I have access to, of those most was recorded by western, and until recently, male, white historians. It would be great to do the same about African and Asian poster art. And for the future: We are tasked with the possibility to rewrite that.

links:

50 posters that rocked the world
international poster website

references:
+ “Looking Closer Three” ch3: Susan Sontag on Poster Design
+ Jessica Lupton: “How Posters work”
+ “Posters: a global history”, by Elizabeth Guffey

 

2021 Typography photos that I posted on Instagram with the hashtags #nyctypographysafari #parsonstypesafari #vernaculartypographyafari #typesafari #typography #typographicsnyc #nyctypography #anselmdastner #vernacularphotography

It’s fascinating to see the vernacular of a neighborhood through its marks of ordinary everyday objects that tell an authentic story, and some are just plain beautiful.

oh yes, we will have a workshop with Nikita, making ambigrams, or monograms, and letterforms.